International Truck has named Robert Feldman from Mid-Atlantic Truck Centre, Linden, New Jersey, as the 2017 HX Series Walk-Around Competition champion. The announcement was made during ConExpo in Las Vegas.
Feldman, who was the finalist for the Northeast region, was one of six regional finalists who received an all-expense paid trip to the trade show.
The competition involved submissions of videos showcasing a sales staff member conducting a ten-minute walk-around of an HX Series truck in which they were to highlight top product features, including “benefits and advantages, as well as value added service their dealerships provide.”
“The walk-around process is an essential selling skill and when executed at a high level, allows you to truly differentiate yourself and the International product,” says Jeff Sass, senior vice president, sales and marketing. “The competition was designed to give every dealer sales professional the opportunity to demonstrate their technical and creative presentation ability with regard to the HX Series product.”
The other five regional finalists include:
- Travis Meiklejohn – Diamond International (Canada)
- Andrew Hirsch – Rush Truck Center, Charlotte (Central)
- Mallory Coulombe – Maudlin International (Southeast)
- Jeff Gulledge – Pliler International (Southwest)
- Humberto Rosas – Peterson Trucks (West)