Yes, social media is a critical marketing tool, but don't limit yourself to those uses, says host Bryan Furnace in this episode of The Dirt.
While marketing is usually Job 1 — and Furnace discusses easy ways you can help your company get its story out — social media platforms also should be exploited for their full potential as internal communication tools. One aspect of any marketing today is recruiting workers. An active social media presence will strengthen your appeal to potential employees.
Using videos and podcasts are also great ways to connect your employees, especially as they are likely scattered across several jobsites right now. They also give you additional ways to make announcements, answer frequently asked questions and offer training.
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